EAST TENNESSEE PBS TO LAUNCH 24 HOUR KIDS CHANNEL: EAST TENNESSEE PBS KIDS
New TV Channel and Live Stream Will Support Station’s Mission to Reach All Central Appalachia-Area Children with High-Quality Educational Content
Knoxville, TN, December 1, 2016 – East Tennessee PBS announced today that it will launch a new, free 24/7 children’s programming channel in early 2017. In addition to the new channel, East Tennessee PBS will also offer live streaming on digital platforms. These efforts are part of East Tennessee PBS’s latest initiative to support early learning in the community.
East Tennessee PBS will broadcast PBS KIDS shows twenty-four hours a day on an additional television channel and offer a live stream, making it easy for children to watch their favorite series during primetime and other after-school hours when viewing among families is high.
“East Tennessee PBS has been an integral part of the community for over 50 years, delivering programs and services that parents trust and that move the needle in early learning,” said Vickie Lawson, President of East Tennessee PBS. “We are excited to build on the work we do every day for East Tennessee families by adding these new 24/7 services to our offerings, ensuring that our proven educational content is accessible anytime and anywhere – especially those who need it the most.”
Viewers will be able to watch the etpbs KIDS live stream through pbskids.org and on the PBS KIDS Video App, which is available on a variety of mobile devices, tablets and over-the-top platforms such as Roku, Apple TV, Amazon Fire TV, Android TV, Xbox One and Chromecast. The live stream complements on-demand clips and full episodes, which will continue to be available for free on the PBS KIDS Video App and streaming via pbskids.org.
“We know that PBS stations reach more kids aged 2-5, more moms with children under 6 years old and more children from low-income families than any other kids TV network,” said Lawson. “With our new tools, we can build on this reach and impact.”
Nielsen data demonstrate that live TV is the dominant way children access video, accounting for 68% of the time children spend watching video content. Most kids’ TV viewing takes place on weeknights and weekend afternoons and evenings. This trend is true for all children, but especially for those in low-income families.
The East Tennessee PBS KIDS will include popular favorites such as DANIEL TIGER’S NEIGHBORHOOD, ODD SQUAD, WILD KRATTS and DINOSAUR TRAIN;NATURE CAT and READY JET GO!, as well as SPLASH AND BUBBLES, a brand new series from The Jim Henson Company.
East Tennessee PBS will provide the etpbs KIDS channel in addition to its current primary East Tennessee PBS channel, which will continue to feature a PBS KIDS program schedule during the day.
As part of this East Tennessee PBS educational initiative, the new KIDS channel will be replacing WORLD in the station’s current line-up. WORLD showcases news and documentaries from across the U.S. and around the globe. The content is connected to today’s news headlines, scientific advances, natural wonders and personal stories focusing on the lives of the great and the unsung.
“East Tennessee PBS realizes there are viewers who enjoy WORLD and we have commissioned an engineering study and fund drive to bring WORLD back to our line up,” said Lawson. “We currently are in need of $35,000 in equipment upgrades to accomplish that task.” Anyone interested in helping to fund the WORLD effort is asked to visit: www.EastTennesseePBS.org/WORLD for more information.
In the coming year, East Tennessee PBS will roll out a variety of additional initiatives designed to meet the needs of today’s children, including new STEM (science, technology, engineering and math) content, digital innovations and customizable tools for parents and caregivers.
The new East Tennessee PBS KIDS channel has been made possible by the generous support of the following Founding Sponsors:
Rita’s Italian Ice (Market Square)
Ripley’s Aquarium of the Smokies
Blackberry Hills Bakery
Uncle Lem’s Mountain Outfitters
CAC - Kids First Child Advocacy Center
About East Tennessee PBS
We exist to serve the needs of East Tennessee as a community partner affecting positive change by educating, entertaining and challenging minds.
William Isom, Director of Community Outreach
1611 E Magnolia Ave, Knoxville, TN 37917
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